A recurring question in marketing is “what’s the difference between copywriting and content writing?”
Well, while both copywriters and content writers centre their work on writing marketing materials, the purpose of their writing is different.
A copywriter’s main goal is to convert, and the content Writer’s purpose is to entertain, inform and entice readers to engage and interact with the brand. Infographics, eBooks, Blog posts, and articles are content marketing examples. Ben & Jerry’s having a blog with amusing updates and new competition announcements won’t directly encourage sales but it will drive engagement and inspire positive feelings towards the brand.
So what is copy?
Its all the words – everything and anything at all – that appear in marketing materials.
Great copy is about getting people to buy from, listen to or interact with you because they genuinely want to and enjoy what you’ve created. It isn’t spamming them with offers, over-promising or being deceitful.